Tuesday, December 23, 2008

This is the

way it should be.
In the small town of Ashland Ohio, when Archway Cookies went bankrupt and closed it doors, 300 people lost thier jobs just months from Christmas. David Singer, CEO of Lance, says the gift cards were a way of letting Ashland know the new owners are different. "We wouldn't do it willy-nilly," Singer says. "We do want to make money. But this is the pool of folks that we intend to hire. We just wanted to let them know who we were."
Lance Inc bought the plant in a bankruptcy auction and re opened the plant hiring more than 60 former employees at about $15/hour with plans to expand production in the near future. Not only will they get to keep thier previous wages, but they also get to maintain thier seniority from Archway.
This is a great American company that we should support with our dollars...I know I will.

"I was crying," Devan says of the gift. "I am like, 'What are these people doing? They don't know me. They don't know us. They don't know any of the Archway people. And they are giving each and every one of us $1,500.' "

But, it does not end there. Lance Inc. also decided to make an impression on the small Ohio town and the former employees and issued $1,500 Visa gift cards to each former employee for Christmas.

Lance Inc. sells the cookies to large chains like Target and Walmart. I say eat up. I will be!


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